With a massive following of over 4 million across her platforms, Rikki initially gained fame as a TikTok sensation and has since expanded her influence to YouTube Shorts and Instagram, captivating audiences with her engaging beauty and style content.
Known for her interactive approach and unfiltered discussions on body positivity, Rikki has built a loyal following among young girls and women alike. Her content not only entertains but also educates, empowering her audience with messages of self-love and confidence.
Throughout her journey, Rikki has collaborated with esteemed brands such as Dove, The Body Shop, Nivea, The INKEY List, Iconic London, Avon, and Makeup Revolution, leveraging her platform to promote inclusive beauty standards and women’s issues. She has also partnered with The Internet Watch Foundation for their #GurlsOutLoud campaign, advocating for online safety for women.
Rikki’s influence extends to her role as a Maybelline ambassador and broader collaborations with L’Oréal, reflecting her impact and growth in the beauty industry. As she continues to expand her presence on Instagram and YouTube in 2024, Rikki remains dedicated to inspiring and empowering her community with her authentic voice and impactful content.