AJ Tracey is an independent multi-platinum selling artist, instrumental in pioneering the new sound of UK rap.
AJ Tracey is an independent multi-platinum selling artist, instrumental in pioneering the new sound of UK rap.
His sound has a versatility that extends across grime (‘Thiago Silva’), drill, hip-hop (‘Little More Love’), and beyond. Collaborators have been equally wide-ranging: T-Pain, Kehlani, Skepta, Popcaan, Mabel, MoStack, Aitch, Dave, Gorillaz and Mahalia — to name a few.
AJ’s boundary-pushing reignites and reimagines established genres: one standout example being the triple-platinum single ‘Ladbroke Grove,’ which sparked a resurgence in UK Garage that endures to this day.
His open-minded approach continues to have a positive cultural impact and reach a new generation of rap fans, earning multiple award nominations along the way. In 2023, he was honoured with the Brits Billion Award, celebrating 1 billion streams in the UK alone. This accolade stands as a testament to his unwavering commitment to pushing artistic boundaries, without compromise.
AJ’s highly anticipated new album, Don’t Die Before You’re Dead, is set to drop on June 13th. Alongside the album release, he has a series of live performances lined up, including appearances at Glastonbury and Radio 1’s Big Weekend. Additionally, AJ will star in a brand-new three-part Sky series, Big Zuu and AJ Tracey’s Rich Flavours, which will air this May.
Commercially AJ has worked with global brands including Google, McDonalds and Nike.
