AJ Tracey is an independent multi-platinum selling artist, instrumental in pioneering the new sound of UK rap.
His sound has a versatility that extends across grime (‘Thiago Silva’), drill, hip-hop (‘Little More Love’), and beyond. Collaborators have been equally wide-ranging: T-Pain, Kehlani, Skepta, Popcaan, Mabel, MoStack, Aitch, Dave, Gorillaz and Mahalia — to name a few.
AJ’s boundary-pushing reignites and reimagines established genres: one standout example being the triple-platinum single ‘Ladbroke Grove,’ which sparked a resurgence in UK Garage that endures to this day.
AJ Tracey’s open-minded approach continues to have a positive cultural impact and reach a new generation of rap fans, earning multiple award nominations along the way. In 2023, he was honoured with the Brits Billion Award, celebrating 1 billion streams in the UK alone. This accolade stands as a testament to his unwavering commitment to pushing artistic boundaries, without compromise.
Commercially AJ has worked with some huge brands such as McDonald’s, Google, and Nike.
